Nykaa's Takeover of Kiehl's India Operations Resurfaces, Expanding L’Oréal Luxe Role
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl's India across brand outlets, its D2C site, digital platforms and multi-brand distribution, bringing the premium skincare label into its omnichannel and logistics network.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, D2C site, digital platforms and multi-brand distribution. The deal integrates Kiehl’s into Nykaa’s omnichannel and logistics network, expanding its premium beauty role.
Why this matters
The Kiehl’s agreement follows Nykaa’s previously reported exclusive L’Oréal Luxe deal and aligns with its resurfaced $5bn FY30 revenue target, focused on AI-led growth and retail expansion.
Omni-channel is steady, with 1,293 signals in the past 90 days; no QoQ change figure was provided.