Nykaa's takeover of Kiehl’s India operations resurfaces as part of expanded L’Oréal Luxe mandate
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl’s India across brand outlets, its D2C site, digital platforms and multi-brand retail, extending its role with L’Oréal Luxe. The partnership gives Kiehl’s access to Nykaa’s 52 million-plus customer base, store network, logistics and Nykaa Now delivery.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, D2C website, digital platforms and multi-brand distribution. The deal expands Nykaa’s omnichannel beauty role, giving Kiehl’s access to its customer base, stores, logistics and Nykaa Now delivery network.
Why this matters
The Kiehl’s mandate builds on reports of Nykaa taking over Kiehl’s India operations and follows Nykaa’s hiring of former Instamart COO Ankit Jain to lead its quick-commerce push.
Omni-channel is steady, with 1,699 signals recorded in the past 90 days; no QoQ comparison was provided.