Nykaa's Takeover of Kiehl's India Operations Resurfaces, Expanding L'Oréal Luxe Partnership
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl's India operations, including brand outlets, Kiehls.in, digital channels and multi-brand distribution. The deal plugs Kiehl's into Nykaa's 52-million-customer omnichannel network, logistics capabilities and Nykaa Now delivery in select cities.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital channels and multi-brand distribution. The partnership gives Kiehl’s access to Nykaa’s omnichannel customer base, logistics network and faster Nykaa Now delivery in select cities.
Why this matters
The Kiehl’s takeover follows Nykaa hiring former Instamart COO Ankit Jain to lead quick commerce and expanding Nykaa Now, linking brand operations with faster fulfilment.
Omni-channel is steady, with 1,688 signals recorded in the past 90 days.