Nykaa's takeover of Kiehl's India operations resurfaces amid expanded L'Oréal Luxe role
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl's India across brand outlets, its D2C site, digital platforms and multi-brand distribution, bringing the luxury skincare label into its omnichannel network and Nykaa Now delivery ecosystem.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, D2C site, digital platforms and multi-brand distribution. The luxury skincare label will enter Nykaa’s omnichannel network and use its logistics, customer base and Nykaa Now delivery.
Why this matters
The move extends Nykaa's recent L'Oréal relationship, following signals on its expanded L'Oréal tie-up and partnership, plus the February 2026 Kiehl's India takeover.
Omni-channel is steady, with 1,268 signals recorded in the past 90 days.