Nykaa's takeover of Kiehl's India operations resurfaces amid expanded L'Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl's stores, Kiehls.in, digital platforms and multi-brand distribution in India, bringing the skincare label into its omnichannel network, logistics stack and Nykaa Now delivery ecosystem.
Nykaa will exclusively manage Kiehl’s end-to-end India operations for L’Oréal Luxe, spanning stores, Kiehls.in, digital platforms and multi-brand distribution. The brand will join Nykaa’s omnichannel network and access its logistics and Nykaa Now delivery capabilities.
Why this matters
The Kiehl's move extends Nykaa's expanded L'Oréal Luxe role. Related signals point to India's beauty and personal care market reaching $34 billion by 2028 and Nykaa's nomination for NDTV Profit's New Economy Leader award.
Omni-channel is steady at 1,300 signals over 90 days; no QoQ figure was provided.