Nykaa’s Kiehl’s India takeover resurfaces, spotlighting February 2026 L’Oréal Luxe deal
Resurfacing a February 2026 move, Nykaa will manage Kiehl’s India business across stores, D2C, digital and multi-brand distribution, folding the premium skincare label into its omnichannel and logistics network.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s end-to-end India operations, including stores, D2C, digital and multi-brand distribution, integrating the premium skincare brand into its omnichannel network and logistics.
Why this matters
The move extends Nykaa’s L’Oréal relationship, following signals that Nykaa took over Kiehl’s India operations and expanded its L’Oréal role.
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