Nykaa's Kiehl's India takeover resurfaces amid expanded L'Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa serves as Kiehl's exclusive distribution and operations manager in India, overseeing stores, D2C, digital and multi-brand retail while plugging the premium skincare brand into its omnichannel network.
Nykaa has become Kiehl’s exclusive distribution and operations manager in India under an agreement with L’Oréal Luxe India, handling stores, D2C, digital and multi-brand distribution while integrating the premium skincare label into its omnichannel network.
Why this matters
The Kiehl’s mandate extends Nykaa’s channel buildout after it hired former Instamart COO Ankit Jain to lead Nykaa Now, its quick-commerce push.
Omni-channel remains steady at 1,685 signals in the past 90 days; no QoQ change figure was provided.