Estée Lauder, Nykaa launch fifth BEAUTY&YOU India edition with $500,000 prize pool
Estée Lauder Companies, Nykaa and Startup India have opened applications for the fifth BEAUTY&YOU India program, offering up to $500,000 across five award categories. Selected founders will receive mentorship, potential commercial pilots and access to Nykaa distribution support.
Estée Lauder launched the fifth BEAUTY&YOU India program with Nykaa and Startup India, offering up to $500,000 for beauty innovators. The initiative provides mentorship, Nykaa distribution support and potential commercial pilots, alongside Estée Lauder’s planned Forest Essentials acquisition.
Why this matters
With no related recent signals provided, the fifth BEAUTY&YOU India launch extends Estée Lauder’s founder-engagement efforts in India alongside Nykaa.
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