Nykaa's exclusive operation of Kiehl's India business for L'Oréal Luxe resurfaces
Resurfacing a move effective February 13, 2026, Nykaa manages Kiehl's India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, extending its role from retail partner to end-to-end omnichannel operator.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The deal integrates Kiehl’s into Nykaa’s omnichannel network and logistics, expanding Nykaa from retail partner to end-to-end operator.
Why this matters
The development follows recent signals that Nykaa took over Kiehl’s India operations under L’Oréal Luxe and targets 600+ stores and 100 million beauty consumers by FY30.
Omni-channel is steady, with 1,502 signals recorded in the past 90 days.