Nykaa's deal to run Kiehl's India operations under exclusive L'Oréal Luxe agreement resurfaces from February 2026 move
Resurfacing a February 2026 agreement, Nykaa will manage Kiehl's India across brand outlets, Kiehls.in, digital channels and multi-brand retail, bringing the skincare label into its omnichannel network and select-city Nykaa Now delivery service.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to run Kiehl’s end-to-end Indian operations, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. Kiehl’s will join Nykaa’s omnichannel network, customer base and select-city Nykaa Now delivery.
Why this matters
The agreement adds detail to recent signals on Nykaa's takeover of Kiehl's India operations and its expanded L'Oréal role, identifying the exclusive L'Oréal Luxe pact and omnichannel scope.
Omni-channel signals are accelerating, up 192,200% QoQ.