Nykaa resurfacing February 2026 move to take over Kiehl’s India operations under L’Oréal Luxe deal
Resurfacing a February 2026 development, Nykaa took charge of managing Kiehl’s stores, Kiehls.in, digital platforms and multi-brand distribution in India, effective that month, adding the premium skincare brand to its omnichannel and logistics network.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s end-to-end India operations, including stores, Kiehls.in, digital platforms and multi-brand distribution, integrating the premium skincare label into Nykaa’s omnichannel and logistics network.
Why this matters
The resurfaced Kiehl’s takeover follows reports of Nykaa’s expanded L’Oréal Luxe partnership and coincides with forecasts that India’s beauty and personal-care market will reach $34 billion by 2028.
Omni-channel is steady, with 1,305 signals in 90 days; no QoQ change was provided.