Nykaa graduates from retail partner to full operator of Kiehl's India business
Under an expanded deal with L'Oréal Luxe India, Nykaa will now run Kiehl's end-to-end operations—stores, D2C site and omnichannel distribution—leveraging its network of 276 offline stores and 52 million customers.
Nykaa signs exclusive deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including stores, D2C site, and omnichannel distribution, expanding beyond retail partnership.