Nothing targets two flagship India experience stores as it deepens local manufacturing plans
Nothing plans two flagship experience stores, potentially in Mumbai and Delhi, while awaiting PLI 2.0 to expand Indian manufacturing, sourcing and R&D. The brand is also broadening into IoT, though rising memory costs have paused its next CMF phone launch.
Nothing plans deeper India manufacturing, sourcing and R&D investment pending PLI 2.0, while expanding beyond smartphones into IoT devices. It will open two flagship experience stores, potentially in Mumbai and Delhi, but has paused its next CMF phone amid rising memory costs.
Why this matters
The store plan follows Nothing's Q2 2026 India smartphone growth lead, with shipments up 105% YoY, and comes as rising component costs shape the Phone 4b launch and India plans.
Store-opening is steady at 1,605 signals over 90 days; no QoQ change figure was provided.