New Balance debuts India's first 'New Retail Concept' store at DLF Mall of India, Noida
Launched during Grey Days 2026 with ambassadors Janhvi Kapoor and Pat Cummins, the store fuses performance and lifestyle ranges, signaling New Balance's deepening retail commitment in India's NCR market.
New Balance opened its first New Retail Concept store in India at DLF Mall of India, Noida, during Grey Days 2026. Ambassadors Janhvi Kapoor and Pat Cummins attended. Store blends performance and lifestyle ranges, marking expansion milestone in India.