Myntra's Singapore launch resurfaces, using diaspora demand to test global expansion
Myntra Global debuted in Singapore on May 19, targeting 12–15% of the city-state’s roughly 650,000 Indian consumers. CEO Nandita Sinha said further overseas moves will depend on the launch’s performance, while India remains the company’s core growth market.
Myntra launched Myntra Global in Singapore to serve the Indian diaspora, targeting 12–15% of its Indian consumer base. CEO Nandita Sinha said India remains central, with sub-15% e-fashion penetration and an ambition to reach over 100 million customers.