Myntra's Singapore diaspora push resurfaces: global expansion move from June, but India stays growth core
CEO Nandita Sinha's June update revealed Myntra Global had drawn 30,000 Singapore users from a 650,000-strong Indian diaspora, even as e-fashion penetration in India stays under 15%, keeping domestic growth the priority alongside international scaling.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global in Singapore targeting Indian diaspora, while reaffirming India's underpenetrated e-fashion market as core growth focus.