Myntra's Singapore diaspora play resurfaces a June move as CEO doubles down on India's fashion runway
Nandita Sinha's framing of Myntra Global's June Singapore entry—eyeing 650,000 Indians there—resurfaces as a diaspora-first test case, even as she calls India's sub-15% e-fashion penetration the bigger prize.
Myntra CEO Nandita Sinha discusses Myntra Global's Singapore launch targeting Indian diaspora, while emphasizing India's core e-fashion growth opportunity and aspirational consumer trends.