Myntra's June Singapore launch resurfaces, showing its move to court Indian diaspora and double down on India core
CEO Nandita Sinha had framed Singapore as the first global market—targeting a 650K-strong Indian diaspora after 30K pre-launch signups—while betting India's sub-15% e-fashion penetration and Gen Z demand still hold long-term growth.
Myntra CEO Nandita Sinha outlines global expansion via Singapore launch targeting Indian diaspora, while reaffirming India's core growth focus amid low e-fashion penetration and Gen Z demand.