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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



omni-channel

Myntra's 24th EORS goes quick-commerce: 6M+ styles, 30-min M-Now delivery across 11 cities

Myntra's End of Reason Sale (May 29) scales to 6M+ styles from 15,000 emerging brands, with 5,000 debuting on EORS and 100+ new launches including Kate Spade and Chloe. M-Now layers 30-minute delivery via 90+ dark stores across 11 cities, signaling EORS's pivot from discount blitz to omni-channel speed play.

Myntra's End of Reason Sale (May 29) scales to 6M+ styles from 15,000 emerging brands, with 5,000 debuting on EORS and 100+ new launches including Kate Spade an

ET Small Business · 5/29/2026, 7:16:12 AM · Ask about this →

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