Myntra logs 1.8x D2C demand surge as women's occasion wear jumps 50% Y-o-Y
Myntra reports D2C fashion brands drove a 1.8x demand surge during wedding season, with women's occasion wear up 50% Y-o-Y. The platform added 40+ ethnic brands, expanded into Tier-2/3 markets, and leaned on celebrity collaborations and M-Now delivery ahead of the festive season.
Myntra reports D2C fashion brands saw 1.8x demand surge during wedding season, with women's occasion wear up 50% Y-o-Y. Platform added 40+ ethnic brands, expanded into Tier-2/3 markets, and leveraged celebrity collaborations and M-Now delivery.