Myntra Beauty taps kindlife to debut Korean labels Frankly and Seapuri in India
Myntra Beauty partners with kindlife's distribution arm kindbox to launch K-beauty brands Frankly and Seapuri, pushing its Korean portfolio past 95 brands. The platform now stocks 20,000 styles across 360 beauty brands at an ASP of Rs 1,800, riding a sharp surge in Indian demand for Korean skincare.
Myntra Beauty partners with kindlife's distribution arm kindbox to debut Korean beauty brands Frankly and Seapuri in India, expanding its K-beauty portfolio to over 95 brands amid rising Indian demand for Korean skincare.