Myntra Beauty adds French fragrance house Chloé to its luxury portfolio in India

Myntra Beauty has launched French fragrance house Chloé in India, deepening its luxury lineup. The move targets rising demand for premium global fragrances among digitally native shoppers across metros and Tier II/III cities.

— Filed Mon, 13 Jul, 2026, 15:33 IST · Source ET Retail · Updated

Myntra Beauty expanded its luxury portfolio by launching French fragrance house Chloé in India, citing rising demand for premium global fragrances among digitally native shoppers across metros and Tier II/III cities.