Muthoot Exim, Mehrasons flag exchange-led gold demand as prices push recycling to fore
BT Sustainability panel with Muthoot Exim, Mehrasons Jewellers and SS WealthStreet argues India's 32,000-tonne household gold stockpile is the next growth lever, with high prices accelerating exchange-led consumption and jeweller recycling incentives over fresh imports.
Business Today panel on India's gold ecosystem features Muthoot Exim, Mehrasons Jewellers and SS WealthStreet leaders discussing how high prices drive exchange-led consumption, jeweller recycling incentives, and unlocking 32,000 tonnes of household gold to support the rupee.
Why this matters
Muthoot Exim aligns with Mehrasons in framing recycling as the next leg of India's gold retail playbook, as price-led exchange demand reshapes sourcing away from imports.
Retail-brand signals steady at 1,036 over the last 90 days, indicating sustained activity.