MTR launches six-SKU plant-based protein range for breakfast mixes
Orkla-owned MTR Foods enters the protein breakfast category with six plant-based SKUs across its breakfast mixes and three-minute range, offering 10g protein per serving. Initial rollout via e-commerce and four metros, expanding to top 28 cities.
MTR Foods launches six plant-based protein SKUs across its breakfast mixes and three-minute range, offering 10g protein per serving, targeting rising nutrition-conscious demand. Initial rollout via e-commerce and four metros before expanding to top 28 cities.
Why this matters
MTR Foods enters the protein breakfast category, extending its established breakfast and three-minute mixes into functional nutrition and targeting India's growing high-protein consumer demand.
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