MTR launches 6 protein breakfast products, leans on quick commerce for rollout
MTR Foods has entered the protein-enriched breakfast category with six products spanning dry batter mixes and instant ranges, offering 10g plant protein per serving. Priced from Rs 75 (80g) to Rs 175 (250g), the range targets younger urban consumers, launching first via quick commerce in four metros before expanding to top 28 cities under Project Bolt.
MTR Foods launched six protein-enriched breakfast products across dry batter mixes and instant ranges, targeting younger urban consumers. Rollout begins via quick commerce in four metros, expanding to top 28 cities, supported by internal quick-commerce initiative Project Bolt.
Why this matters
MTR extends its move into protein-enriched breakfast, following its six-SKU plant-based protein range for breakfast mixes, now backed by a quick commerce-first distribution strategy under Project Bolt.
Retail-brand activity accelerating at +320100% QoQ.