Motilal Oswal starts Meesho at Buy, sees 30% upside to Rs 240

Motilal Oswal has initiated coverage on Meesho with a Buy rating and Rs 240 target price, citing its asset-light, negative-working-capital marketplace model. The brokerage forecasts roughly 25% NMV CAGR through FY31 and contribution-margin expansion.

— Filed Mon, 27 Jul, 2026, 13:24 IST · Source NDTV Profit · Updated

Motilal Oswal initiated Buy coverage on Indian e-commerce marketplace Meesho, setting a Rs 240 target price and projecting 30% upside. The brokerage cites Meesho's asset-light, negative-working-capital model, NMV growth and contribution-margin expansion as key valuation drivers.

Why this matters

The coverage follows recent Meesho signals that positioned reseller empowerment and reseller-led commerce as paths to India’s unorganised retail market.

Retail-company signals are accelerating, up 568700% QoQ.