Motilal Oswal retains Buy on Eternal and Arvind Fashions, sees up to 41% upside

The brokerage cited improving Blinkit quick-commerce economics for Eternal and healthy retail growth, a stronger D2C mix, sourcing efficiencies and premium-led margin expansion at Arvind Fashions. It values Eternal at Rs 400 and Arvind Fashions at Rs 620.

— Filed Thu, 23 Jul, 2026, 12:23 IST · Source Financial Express · BrandWagon · Updated

Motilal Oswal retained Buy ratings on Eternal and Arvind Fashions, citing Blinkit’s improving quick-commerce economics and Arvind’s healthy retail growth, stronger D2C mix, sourcing efficiencies and premium-product-led margin expansion.

Why this matters

The call follows reports that Blinkit added 200 stores as Q1 GOV rose 86%, Eternal's Q1 profit rose 3.7x, and management said discounting may ease as Blinkit turns EBITDA-positive.

Retail-company signals are accelerating, up +1,032,700% QoQ.