Mother Sparsh eyes 30-40% growth, leans on ITC distribution to crack smaller cities
ITC-backed baby-care brand projects 30-40% revenue growth this fiscal, defying the broader discretionary slowdown. It plans to widen offline reach into smaller cities via ITC's distribution muscle, tapping a Rs 7,000 crore urban baby-care market where 62% of households now favour premium products.
ITC-backed baby-care brand Mother Sparsh expects 30-40% revenue growth this year, betting on ITC's distribution to expand offline into smaller cities as India's premium baby-care market defies the broader discretionary consumption slowdown.
Why this matters
Mother Sparsh leans on ITC's distribution to push deeper into smaller cities, signaling a premium baby-care play amid slowing discretionary spend.
Retail-brand signals steady at 2,401 over the past 90 days.