Moët Hennessy targets double-digit India growth via premiumisation, Tier-II/III push
LVMH's spirits arm is betting on experiential consumption and portfolio expansion over local manufacturing in India, launching Glenmorangie Lasanta 15YO and pushing into Jaipur, Lucknow, Chandigarh, Indore and Bhopal. India-UK FTA duty cuts add tailwind to the premium play over the next 3-4 years.
Moët Hennessy India targets double-digit growth via premiumisation, launching Glenmorangie Lasanta 15YO and expanding distribution across Tier-II/III cities. Focus on portfolio development and experiential consumption rather than local manufacturing, leveraging India-UK FTA duty cuts.
Why this matters
Moët Hennessy doubles down on India as a premium spirits growth market, leveraging FTA tailwinds and Tier-II/III demand rather than local production, signalling confidence in imported luxury over cost-led localisation.
Retail-brand activity steady at 1,230 signals over the last 90 days.