Moët Hennessy plots top-3 whisky play in India, expands to 24 states with Glenmorangie Lasanta 15YO launch
LVMH's spirits arm is doubling down on India's premium whisky boom, expanding distribution from 15 to 24 states by pre-Diwali and launching Glenmorangie The Lasanta 15YO. Whisky already drives 75% of its India business; the company targets top-three global whisky market status within 3-4 years, banking on premiumisation and potential India-EU FTA duty cuts from the current 150%.
Moët Hennessy launches Glenmorangie Lasanta 15YO in India, targeting top-three global whisky market status within 3-4 years. Plans distribution expansion from 15 to 24 states by pre-Diwali, leading premiumisation push amid hopes for India-EU FTA duty cuts.
Why this matters
Builds on Moët Hennessy's stated India playbook of premiumisation and Tier-II/III expansion, now backed by concrete state-count growth and a single-malt SKU launch tied to Diwali demand.
retail-brand activity steady at 1,263 signals over 90 days