Mintoak acquires Dubai’s ICC Loyalty to add rewards and data tools for banks
Mumbai-based merchant-payments fintech Mintoak has acquired ICC Loyalty, expanding its bank-facing stack with loyalty, rewards and customer-data capabilities. The combined platform will target cross-selling, personalised merchant offers, analytics and new monetisation opportunities across bank clients.
Mumbai-based Mintoak acquired Dubai-headquartered ICC Loyalty to add loyalty, rewards and customer-data capabilities to its merchant-payments platform. The fintech plans to cross-sell products across bank clients and use combined consumer and merchant data for personalised offers, analytics and monetisation.
Why this matters
The acquisition extends Mintoak's recent push from merchant payments into data-led financial services, following its AI-led MSME credit strategy, QR-to-embedded-finance plans and Visa partnership for APAC acquirers.
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