MINI shifts Countryman C SUV to local assembly at BMW's Chennai plant
BMW Group has begun India production of the MINI Countryman C SUV at its Chennai facility in Mahindra World City. Localising the premium compact SUV sharpens MINI's price positioning and dealer proposition in India, signalling deeper retail commitment to a market where the brand has historically relied on CBU imports.
BMW Group has begun India assembly of the MINI Countryman C SUV at its Chennai plant, officially launching the locally produced model at Mahindra World City, expanding MINI's India retail proposition through localisation.