Mercedes, BMW post record H1 India sales as EVs and top-end models drive growth
Mercedes-Benz India sold 9,768 units (+9%) and BMW 9,075 units (+17%) in H1 2026, both record highs. EVs led momentum, hitting 26% of BMW sales (2,359 units, +78%) and 14% of Mercedes Q1. Top-end luxury rose 20% to 28% of volumes; AMG jumped 50%.
India's luxury car market grew in H1 2026 with Mercedes-Benz (+9%) and BMW (+17%) posting record sales, driven by EVs, premium SUVs and top-end models like Maybach, AMG and newly launched CLA BEV.
Why this matters
Extends Mercedes-Benz India's record H1 of 9,768 units and premiumisation shift, with 28% of sales now from cars above ₹1.4 crore. The brand plans 20+ new luxury stores in 2026 to capture rising top-end and EV demand.
Retail-brand signals accelerating, up 270400% QoQ.