Mercedes-Benz India CEO: ASP Tops ₹1 Crore as India Enters Top 5 Maybach Markets
CEO Santosh Iyer outlines a value-over-volume luxury strategy, with average selling price above ₹1 crore and India ranking among the top five Maybach markets globally. Cars are E25 fuel-ready, alongside new EV launches and investment plans.
Mercedes-Benz India CEO Santosh Iyer discusses luxury car strategy prioritizing value over volume, with average selling price above ₹1 crore, India ranking among top five Maybach markets, plus EV launches and investment plans.
Why this matters
Follows Mercedes-Benz India's E20 fuel advisory and a marketing leadership reshuffle. The E25-ready confirmation and value-over-volume push extend the brand's positioning amid surging India luxury EV sales.
Leadership signals steady at 769 in the last 90 days.