Meta taps Cred's Kunal Shah for WhatsApp India play, backs with $900M Cred bet
Meta has installed Cred founder Kunal Shah to steer WhatsApp's next chapter, pairing the appointment with a $900M Cred investment. The wager: Shah's consumer psychology playbook can crack UPI payments across 500M Indian users and turn WhatsApp into a commerce-payments-AI stack, with India as Meta's primary testbed for its 3B-user platform.
Meta appoints Cred founder Kunal Shah to lead WhatsApp alongside a $900M Cred investment, betting on consumer psychology to crack India's UPI payments market and build a commerce-payments-AI platform with India as primary testing ground.