Mercedes-Benz India launches AMG E 53 Hybrid PHEV from ₹1.45 crore

Mercedes-Benz India has opened bookings for the AMG E 53 Hybrid 4MATIC+ Performance, priced at ₹1.45 crore ex-showroom, with the Racing Edition at ₹1.48 crore. The launch expands its electrified AMG portfolio as AMG sales rose 50% in the first half.

— Filed Thu, 23 Jul, 2026, 17:26 IST · Source Business Standard · Companies · Updated

Mercedes-Benz India launched the AMG E 53 Hybrid 4MATIC+ PHEV at ₹1.45-1.48 crore, expanding its electrified AMG range. The company cited 50% first-half AMG sales growth and stronger demand for high-performance luxury vehicles in India.

Why this matters

The AMG E 53 launch follows Mercedes-Benz India’s earlier booking announcement for the plug-in hybrid and comes after its CEO cited ₹1 crore-plus ASP and top-five Maybach-market status.

Retail-brand signals are accelerating, up 346600% QoQ.