Mercedes-Benz India bets on premiumization, launches Rs 2.20 cr PHEV S-Class amid single-digit growth outlook
Mercedes-Benz India is guiding to single-digit CY26 growth despite macro headwinds, leaning on premiumization with Top-End Vehicles now 27-28% of volumes. Launched first PHEV S-Class at Rs 2.20 cr, flagged a third price hike, and completed 8-9 of 12 planned launches. EV penetration sits near 10% overall, 20% in TEV.
Mercedes-Benz India expects single-digit growth in CY26 despite macro headwinds, launched its first PHEV S-Class at Rs 2.20 crore, flagged a third price hike, and reported rising premiumization with TEV contributing 27-28% of volumes.