Mercedes-Benz India becomes title partner of Indian Padel Tour’s 2026-27 season
The automaker will sponsor 19 professional padel tournaments across 10 cities, with the season opening in Mumbai in August 2026 and concluding in Bengaluru in June 2027.
Mercedes-Benz India will be title partner for the Indian Padel Tour’s 2026-27 season, comprising 19 tournaments across 10 cities. The tour starts in Mumbai in August 2026 and ends in Bengaluru in June 2027.
Why this matters
The padel deal extends Mercedes-Benz India’s premium-market positioning as electrified vehicles near half of India’s ₹30 lakh-plus car market and AMG sales rise 50% among ₹1.4 crore-plus buyers. The brand has also sought clearer V2X rules with MG.
Retail-brand signals are accelerating, up +355200% QoQ.