Mercedes-Benz bets on India’s ₹1.4 crore-plus buyers as AMG sales rise 50%
Mercedes-Benz India has launched the AMG E 53 Hybrid, leaning into resilient affluent demand. Vehicles priced above ₹1.4 crore made up 28% of H1 2026 sales, while AMG volumes rose 50%, supporting its multi-powertrain and charging strategy.
Mercedes-Benz launched the AMG E 53 hybrid in India, betting on resilient affluent demand. Top-end sales rose 20% and AMG sales 50% in H1 2026, while the company expands performance, charging and multi-powertrain offerings.
Why this matters
The AMG E 53 Hybrid launch extends Mercedes-Benz India's premium-performance push after its E25-compatible range rollout and confirmation that all vehicles sold since January are E25-compatible.
Retail-brand signals are accelerating, up 353200% QoQ.