Mercedes-Benz India: 28% of sales now from cars above ₹1.4 crore as premiumisation accelerates
Mercedes-Benz India posted best-ever H1 retail of ~9,800 units, up 9% YoY, with its top-end segment growing 20%. Buyers are trading up, with 28% of sales from cars priced above ₹1.4 crore. EVs reached 14% of Q2 sales; the company expects measured luxury market growth ahead.
Mercedes-Benz India reports record premiumisation, with 28% of sales from cars above ₹1.4 crore and best-ever H1 retail of ~9,800 units. EVs hit 14% of Q2 sales; company expects measured luxury market growth ahead.
Why this matters
Builds on Mercedes-Benz India's record H1 of 9,768 units, up 9%, and its plan for 20+ new luxury stores in 2026, signaling structural premiumisation in the luxury market.
Retail-brand theme accelerating, up 268900% QoQ.