Mercedes-Benz defends 11-year India luxury lead as BMW narrows gap to 564 units
Mercedes-Benz India CEO Santosh Iyer bets on premiumisation and the new CLA EV (from Rs 55 lakh) to hold the top spot as BMW grows 17% versus Mercedes' 7%. CLA lifted EV share from 8% to 10%; plug-in hybrids planned to bridge India's EV transition.
Mercedes-Benz India CEO Santosh Iyer defends 11-year luxury leadership as BMW narrows the gap via cheaper EVs. Mercedes bets on premiumisation, launched CLA EV (Rs 55 lakh) and plans plug-in hybrids to bridge India's EV transition.
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- Forbes India — 72h after first sighting