Mekr raises Rs 67 Cr Series A led by Avaana to scale appliance manufacturing for Croma, Amazon, Flipkart
Full-stack consumer appliance design and manufacturing startup Mekr has closed a Rs 67 crore (~$7M) Series A led by Avaana Capital with Titan Capital participating. The capital will fund R&D, factory automation, supplier localisation and export expansion. Mekr supplies 100+ SKUs across 40 brands including Croma, Wipro, Amazon Basics and Flipkart.
Mekr, a full-stack consumer appliance design and manufacturing startup supplying Croma, Wipro, Amazon Basics, and Flipkart, raised Rs 67 crore Series A led by Avaana Capital to expand R&D, automation, supplier localisation, and exports.
Why this matters
Mekr's Series A signals scaling of India's private-label appliance supply chain, deepening manufacturing ties with Croma, Amazon Basics and Flipkart as retailers expand owned-brand portfolios.
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