Mekr raises ₹67 Cr Series A to scale small-appliance ODM for Amazon, Croma, Flipkart, Wipro
Avaana Capital led the ₹67 Cr ($7 Mn) round with Titan Capital backing. Mekr, which manufactures 100+ SKUs for 40+ brands including Amazon Basics, Croma, Flipkart and Wipro, will deploy capital into R&D, supplier localisation and export readiness as it rides India's appliance ODM boom.
Electronics ODM Mekr raised ₹67 Cr Series A led by Avaana Capital with Titan Capital, to fund R&D, supplier localisation and export readiness. It manufactures small appliances for brands including Amazon Basics, Croma, Flipkart and Wipro.
Why this matters
Mekr's first major equity raise formalises its role as a contract manufacturer for India's largest retail and electronics brands, building on its existing 40+ brand client base as appliance ODM demand accelerates.
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