Meesho uses reseller model to digitise India’s unorganised retail base
Meesho is positioning its reseller-led marketplace as a route for small sellers and informal retailers to access digital commerce, sourcing and customer demand.
Meesho is using its reseller-led marketplace model to help digitise and empower India’s unorganised retail sector.
Why this matters
The signal follows reports of Meesho’s resurfaced 2019 reseller strategy and its Rs 202-crore Kirana Club acquisition, both indicating a broader push into B2B and informal retail.
retail-company is accelerating, up 218283% QoQ.