Meesho’s reseller model, resurfacing a 2019 move, targeted India’s unorganised retail base
A resurfaced October 2019 Inc42 profile outlined how Meesho was using social-commerce resellers to bring more of India’s fragmented, unorganised retail activity onto its platform.
Meesho is positioning its reseller-led social commerce model as a way to organise and empower India’s unorganised retail sector.
Why this matters
The resurfaced 2019 reseller strategy aligns with Meesho's later B2B expansion, including its Rs 202 crore Kirana Club acquisition and Jefferies' report of $4.5B GMV and 120M monthly users in CY22.
retail-company is accelerating, up 257080% QoQ.