Meesho uses reseller marketplace model to tap India’s unorganised retail market
Meesho is positioning its marketplace around reseller empowerment, giving small sellers a digital route to source products and reach customers across India’s fragmented retail landscape.
Meesho is revamping India’s unorganised retail sector by empowering resellers through its marketplace model.
Why this matters
The signal extends Meesho's recent focus on reseller-led digitisation of unorganised retail and follows reports of its proposed Kirana Club acquisition tied to a B2B push.
Retail-company signals are accelerating, up 220550% QoQ.