Meesho doubles down on reseller-led social commerce for India’s unorganised retail
Meesho is strengthening its reseller-focused social-commerce model, positioning small merchants and individual sellers as a distributed route to market across India’s fragmented retail economy.
Meesho is revamping India’s unorganised retail sector by empowering resellers, strengthening its social-commerce model and providing distribution and selling opportunities to small merchants.
Why this matters
Meesho’s move extends recent signals on using its reseller network and marketplace model to digitise India’s unorganised retail, reinforcing resellers as its route to fragmented merchants.
Retail-company signals are accelerating, up +220667% QoQ.