Meesho targets India’s unorganised retail through reseller-led social commerce
Meesho is positioning its platform to help resellers sell to underserved consumers, using social networks and digital tools to bring more of India’s fragmented retail trade online.
Meesho is working to revamp India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
The strategy extends Meesho’s recent push to digitise unorganised retail through its reseller network and follows signals on its reseller-led social commerce focus and Kirana Club acquisition.
Retail-company signals are accelerating, up 1,114,100% QoQ.