Meesho spotlights reseller model for India’s unorganised retail
Meesho is positioning its reseller-led marketplace as a route to modernising India’s fragmented retail economy, enabling individuals to sell products through their own customer networks.
Meesho is positioning its reseller-led platform as a way to modernise India’s unorganised retail sector by empowering resellers.
Why this matters
The signal extends Meesho’s recent focus on using reseller-led social commerce to digitise unorganised retail, alongside its reported Rs 202 crore Kirana Club acquisition to deepen B2B reach.
Retail-company signals are accelerating, up +1114800% QoQ.