Meesho acquires Kirana Club for ₹202 crore in all-cash deal
Meesho has acquired Kirana Club in a ₹202 crore all-cash transaction, strengthening its B2B e-commerce operations and reach among kirana retailers.
Meesho has acquired Kirana Club in an all-cash deal valued at Rs 202 crore, expanding its B2B e-commerce operations and reach among kirana retailers.
Why this matters
The acquisition extends Meesho's recent focus on India’s unorganised retail market, following signals on its reseller-led route and reseller model for serving the segment.
Retail-company signals are accelerating, up +1115900% QoQ.